Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail. It should also explain or demonstrate the value of the product or service to the prospect. In most cases, a sales pitch should be short and to the point. It can be delivered in a variety of different ways, including in-person, over the phone, or via online, TV, or radio advertisements. That’s a pretty attractive reason to stop and read.A sales pitch is a message used to persuade a prospect to purchase a product or service. Plus, if you’re asking relevant questions, you’re implying that you have valuable answers. If you get it right, you’ll get inside your readers’ heads by asking questions they already think about. Why it works: Questions make your content more engaging. I was sitting at a computer for 12 hours a day, eating junk food…and I had no idea how to fix my lifestyle.”Īsk about something your readers can relate to. “I gained 30 lbs during my first year at the office. If you’re currently struggling with a problem and you meet someone who’s been through the same thing - you’d want to know how they got past it, right? “If this person went through X, how did they come out at Y?”. Why it works: Relatable anecdotes grab people’s attention because they’ll wonder what’s next. Tell a relevant story that’ll connect with your readers. You can use these elements in any form of communication, across all platforms. “Fill out the boxes to receive your custom mortgage rate.” Those are the tools you can use to call attention to your message. Use Interactive Tools: Invite readers to actively engage with content via generators, calculators, and quizzes. Use Controversy: Make a bold claim that’ll cause a reaction.
“Who am I? You sure you want to know?” (Peter Parker, Spiderman) Use Dialogue: Start in the middle of a conversation, or speak directly to the reader. It’s about how hard you can get hit and keep moving forward.” - Rocky Balboa Use a Quote: Grab attention with a relevant quote. Use a Pattern Break: Interrupt a distracted audience and demand their attention. Use a Statistic: Use an impressive number that’s easy to understand. “When was the last time you felt stuck at work?” Doctors couldn’t explain it, I couldn’t explain it - until I found ”Īsk a Question: Ask about something your readers can relate to. “Just a few years ago, my health and my life were spiraling downwards out of my control. Use an Anecdote: Tell a relevant story that’ll connect with your readers. Here are 8 tools you can use to build a hook:
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